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Facebook iOS 14 What’s happening? OMG has been closely following, and preparing for, the changes expected early this year when Apple rolls out an update to iOS 14.   What are the changes? Apple will require iOS 14 users to opt-in to sharing their data between apps. IDFA, a series of numbers used to track…

Virtual Tours Virtual tours bring your audience closer than ever by providing an unmatched immersive experience through video, interactive virtual reality, and more. Take advantage of these technologies today and bring your campaigns to the next level.   Immersive Video Tours Video has proven to be one of the most engaging assets available in marketing…

A major element of what is changing in the world of online marketing relates to the source or owner of data that is being used to target consumers. Below outlines the three types of data that are used to help target consumers online. First-Party Data This is data that you collect on your customers, prospects,…

Pixels and Cookies are the main ways online marketers and website teams measure and understand how people are engaging with their website. Cookies are text files with small pieces of data that are used to identify your computer as you browse the internet.  They are one of the main tools that allow digital advertisers and…